
Salient Energy
Transforming Waste into
Renewable Energy
→ Brand Identity
→ Print & Editorial Design
→ Website Design & Build
Based in Indonesia, Salient Energy is dedicated to collecting and exporting used cooking oil (UCO), converting it into clean, renewable energy that powers communities worldwide.
By repurposing waste, the company contributes to a more sustainable future, reducing environmental impact and promoting circular economy practices.
Designed by Ink & Propeller, the brand identity reflects the transformation of waste into value. The logo features a segmented oil droplet merging into a leaf, symbolizing the shift from used cooking oil to renewable energy. The gold and green gradient represents this transition. Gold for the value of UCO and green for environmental sustainability. An integrated arrow highlights the continuous cycle of energy renewal, reinforcing the brand’s role in creating a cleaner, more sustainable world.



